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10 Content Marketing Goals Worth Pursuing

10 Content Marketing Goals Worth Pursuing Ever wonder why content marketing works so well for some businesses … and doesn't seem to do anything at all for others? Curious about why some content that seems great doesn't do anything to build the business? "Content is king" has been an online cliché for years now, but it's not true. It's never been true. Content all by itself — even terrific content — is just content. It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one. But it has no magical powers. It won't transform your business or get you where you need to go, until you add one thing … Content marketing is a meaningless exercise without business goals. What makes content marketing work? To make content work, you need to understand your marketing and business goals. Then you can create content that serves those goals, instead of just giving your audience something to pass the time. Your blog posts, email marketing, special reports, podcasts, advertising … all of it needs to fit into a larger picture. Now if you blog purely for creative self expression, go ahead and write as the spirit moves you. But if you're using content to market a business, you need a strategic framework so you can get the most out of your time and hard work. Here are 10 of the business goals that drive our content marketing at Copyblogger Media. You might focus on just one or two, or you may use all 10. As you read through the list, see which of these you can apply to your own marketing plan. Goal 1. To build trust and rapport with your audience This is the most obvious use of content marketing, and it's a good one. When you create useful, interesting, and valuable content, your audience learns they can trust you. They see that you know your topic. They get a sense of your personality and what it would be like to work with you. Lack of trust kills conversion. An abundance of valuable content builds trust like nothing else. But too many marketers stop there. In fact, it's just the beginning. Goal 2. To attract new prospects to your marketing system We all had it drilled into our heads by Mr. Godin when we were just baby content marketers: You've gotta be remarkable. Your content has to be compelling enough that it attracts links, social media sharing, and conversation. Why? Because that's how new people find you. No matter how delightful your existing customers are, you need a steady stream of new prospects to keep your business healthy. Remarkable content that gets shared around the web will find your best new prospects for you, and lead them back to everything you have to offer. Goal 3. To explore prospect pain No, you're not doing this to be a sadist. The fact is, most enduring businesses thrive because they solve problems. They solve health problems, parenting problems, money problems, business problems, technology problems, "What should I make for dinner" problems. When you understand your prospect's problems, you understand how to help them, and you have the core of your marketing message. Strategic content dives into the problems your prospects are facing. What annoys them? What frightens them? What keeps them awake at night? A smart content marketing program leaves room for audience questions. These might come in email replies, blog comments, or you may hold Q&A sessions or webinars specifically to solicit questions. Listen to the problems your market asks you about, and use those as a compass to guide your future content. Goal 4. To illustrate benefits Obviously, we don't dig up prospect problems and leave it at that. We talk about solutions. We talk about what fixes those annoying problems. Techniques, tips, tricks, methods, approaches. If you have a viable business, you have a particular take on solving your market's problems. Your individual approach is the flesh and blood of your content marketing. Your "10 Ways to Solve Problem X" post shows the benefits of your approach. Your special report illustrates how you solve problems, and shows customers what they get out of working with you. Strategic content doesn't just tell a prospect "My product is a good way to solve your problem." It shows them. And that's a cornerstone persuasion technique. Goal 5. To overcome objections Your prospect is looking for ways to solve his problem, but he's also keeping an eye out for potential problems. Strategic content can be a superb way to address prospect objections — the reasons they don't buy. Is price a pain point? Write content showing that implementing your solutions saves money in the long run. Do your customers think your product will be too complicated to use? Write content that shows customers going from zero to sixty … painlessly. Understand the objections that keep customers from buying, then think about creative ways to resolve those objections in content — often before the buyer ever gets to that sales page. Goal 6. To paint the picture of life with your product Ad-man Joe Sugarman was one of the great early practioners of content marketing. He was a master of long-copy magazine ads for his company JS&A (a consumer gadget company), ads that were often as interesting and compelling as the magazine articles they appeared next to. In his Copywriting Handbook, he described how he might approach writing an ad for a Corvette. Feel the breeze blowing through your hair as you drive through the warm evening. Watch heads turn. Punch the accelerator to the floor and feel the burst of power thta pins you into the back of your countour seat. Look at the beautiful display of electronic technology right on your dashboard. Feel the power and excitement of America's super sports car. Sugarman isn't describing the car. He's describing the experience of the driver. Sugarman was a master at mentally putting the customer into the experience of owning the product … whether that product was a pocket calculator, a private jet, or a multi-million dollar mansion. It works very nicely in an ad. It works even better in your content. Storytelling is one of the best content marketing strategies, and it's a superb way to let customers mentally "try out" your offer before they ever experience it for themselves. Use content to show what it's like to own your product or use your service. Case studies are terrific for this, as are any stories that show how your approach to problem-solving works. Pick up Sugarman's book for lots of ideas about how to create fascinating content for products that might not immediately suggest a fascinating story. Goal 7. To attract strategic partners Once upon a time, Copyblogger was one writer. No software business. No marketing education business. No premium WordPress themes or hosting. From very early days, the quality of the content posted here has attracted strategic partners — the partners Brian Clark worked with to create every line of revenue-generating business we have today. Eventually, that evolved into the creation of a new company — Copyblogger Media. The partnership brings together a great complement of skills, and together we can go farther and faster than Brian could have on his own. Whatever your business goals are, partnerships are often the smartest way to get there. When you're passionate about creating excellent content, you'll find that potential partners are attracted to that passion. Goal 8. To deepen loyalty with existing customers This one is probably my favorite. Every company needs to attract new customers. But the biggest growth potential in most businesses comes from building a tighter relationship with your existing customers. A solid base of referral and repeat business is the hallmark of a great business. Even if you never did any content marketing to anyone other than your customers, you could radically improve your business by improving the communication you have with your customers today. Create a richer experience for the people who have already bought from you. Make your products and services work better by pairing them with useful, user-friendly content. Don't treat the waitress better than you do your date. Give great stuff to the people who have already bought from you, and they'll reward you for it. Goal 9. To develop new business ideas Your content stream is a fantastic place to try out new ideas. Thinking about re-positioning your key product? Trying to better define your unique selling proposition? See a new problem on the horizon that your customers might want you to solve? Get those ideas into your content, and see how people react. You can watch what excites people, and what fizzles out. Business writer Jim Collins talks about firing bullets, then cannonballs. In other words, when you get a new idea for your business, fire off something low-risk to test the waters. Don't start firing your big ammunition until you're sure you can actually hit the target. (And that there's a target there to hit.) Content is an amazing low-risk way to try out your ideas while risking very little. Your audience will let you know with their reactions which ideas fire them up, and which ones leave them cold. Goal 10. To build your reputation with search engines Lots of content creators think this is reason #1 to create content — but if you put this in the wrong place, you'll probably struggle with SEO. That's because search engines find you valuable when readers find you valuable. Search engines are looking for content that's valuable to their users. If you create that type of content, your SEO battle is 9/10 done. So put the first 9 content marketing goals first, and the 10th becomes a matter of relatively simple SEO optimization. How about you? What's the main thing you're looking to get out of content marketing? Do you have a content marketing goal you don't see here? Let us know in the comments. About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. Share your brilliant content marketing goals with her on twitter. Tweet Share

Troubleshooting Installation Issues - Windows 7

Troubleshooting Installation Issues

You might encounter a number of problems before or after installing/upgrading Windows 7. Some of the common problems along with the respective solutions have been discussed below:
Problem 1: Windows Vista upgrade to Windows 7 hangs at 62%
Solution: Follow the below mentioned steps to solve this issue:

1. Reboot, and your PC should roll back to Windows Vista. You can then open the setup log file \$WINDOWS.~BT\Sources\Panther\setupact.log to view what happened. 

1. The Iphlpsvc service might have stopped responding. So adding an environment variable to ignore will fix the problem.

1. Browse the setup log for other clues. And you might also try to boot and install from the Windows 7 disc, if possible, as that reduces the chance of any conflict with your existing Vista (or XP) setup.

If the above steps do not help, use more advanced steps:

1. Restart the computer. Then, your computer will roll back to Windows Vista.
2. Click Start, right-click Computer, and then click Properties.
3. On the Advanced tab, click Environment Variables.
4. Under System variables, click New.
5. Type MIG_UPGRADE_IGNORE_PLUGINS in the Variable name field.
6. Type IphlpsvcMigPlugin.dll in the Variable value field.
7. Click OK three times to close the dialog boxes.
8. Start the upgrade installation again.

Problem 2: Windows 7 setup fails when copying files
Solution: Perform these steps in order to resolve this issue:

1. Disable any security software before attempting to upgrade or do a clean install.
2. Make sure your computer is updated (devices and applications)
3. Disconnect any external devices before installing
4. Check your hard disk for any errors:
   1. Click Start and Type: CMD, from the results, right click CMD
   2. Click 'Run as Administrator'
   3. At the Command Prompt, type: chkdsk /r /f
   4. When you restart your system, your computer will be scanned for errors and attempts will be made to correct them.

1. Click Start, type msconfig in the Start Search box, and then press ENTER.

User Account Control permission: If you are prompted for an administrator password or for a confirmation, type the password, or click Continue.

1. On the General tab, click Selective Startup.
2. Under Selective Startup, click to clear the Load Startup Items check box.
3. Click the Services tab, click to select the Hide All Microsoft Services check box, and then click Disable All.
4. Click OK.
5. When you are prompted, click Restart.
6. Attempt the upgrade again

Also, run the Windows 7 Upgrade Advisor, it will scan your system and provide a report telling you if your PC can run Windows 7 and if there are any known compatibility issues with your programs or hardware.
Problem 3: Installer gives error code: 0×80070570
Solution: This error occurs because of missing or corrupt files.
This problem during Windows 7 installation has been attributed to a bad DVD created from the .ISO file used for the installation of Windows 7. A corrupt .ISO image or an incomplete download too could be the root cause of the issue.
To address this Windows 7 installation problem, you could try and download the .ISO file from a valid source and burn the DVD again using software such as ImgBurn, gBurner or MagicISO at low speeds of about 4x.
Problem 4: DVD drive not found when installing/upgrading to Windows 7
Solution:The standard solution here is to run REGEDIT, browse to HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Control\Class\, then delete both UpperFilters and LowerFilters in the right-hand pane (UpperFilters.bak and LowerFilters.bak entries can be ignored).
Resetting the drive letter has worked for some. Click Start, type Disk Management and choose the "Create and format hard disk partitions" link. If your optical drive is visible here then right-click it, select Change Drive Letter and Paths, click Change and choose a new letter. If the drive is now visible in Explorer, then repeat the process to change the drive letter back; if it's still not visible, reboot and it should appear.
Problem 5: Activation Error 0xC004F061
Solution: If you receive error "0xC004F061" when trying to activate Windows 7, it means you're using a product key for an upgrade version of Windows 7 and a previous version of Windows wasn't on your computer when Windows 7 was installed. To install an upgrade version of Windows 7, Windows Vista or Windows XP must be installed on your computer. If you formatted the drive before starting the installation process, you won't be able to use the upgrade product key to activate Windows 7. To activate Windows 7, you'll need to install your previous version of Windows, and then reinstall Windows 7.
Problem 6: When upgrading your current operating system to Windows 7 on a computer that is running Windows Live OneCare, you may encounter following message:
“These programs might not work properly after the upgrade. We recommend uninstalling these programs before upgrading. Cancel the upgrade, open Control Panel and search for uninstall a program.”
Solution: This problem occurs because Windows Live OneCare is not compatible with Windows 7.To resolve the issue uninstall Windows Live OneCare from Add/Remove programs. If you cannot uninstall OneCare, you must download and run the OneCare cleanup utility. To do this, follow these steps:

1. Click the following link to download the OneCare Cleanup utility to your computer. Then click Save to save the download to your desktop. 
2. When the download completes right-click the OneCareCleanUp.exe file on your desktop, and then click Run as administrator.
3. Click Run on the Internet Explorer Security dialog box. If you are prompted for an administrator password or for confirmation, type your password, or click Continue, and then, click OK
4. When you receive the message “This program will clean Windows Live OneCare from your computer...” click Continue.
5. Click Accept on the End-User Licensing Agreement, and then click Continue.
6. Click Clean to begin cleaning Windows Live OneCare from your computer.
7. When the cleaning process has completed you will be prompted to restart your computer. Close all running applications, and then click Restart Now.

Problem 7: When you try to upgrade from Windows Vista to Windows 7, the upgrade fails and your computer rolls back to Windows Vista.
Solution: This problem may occur for one of the following reasons:

• A memory issue on the computer.
• A hard disk issue on the computer.
• Certain third-party drivers are installed on the computer

Use both of the following two methods to troubleshoot the problem.
Method 1: Check the computer's memory for errors
Run the Windows Memory Diagnostic tool to check for memory problems. To do this, follow these steps:

1. Close all open programs.
2. Click Start, click Control Panel, click System and Security, and then click Administrative Tools.
3. Double-click Windows Memory Diagnostic.
4. When you are prompt, click Restart now and check for problems.

If the Windows Memory Diagnostic tool returns an error, this indicates there are problems with the memory on the computer.
Method 2: Check the hard disk for errors
Run the Chkdsk tool to check for disk problems. To do this, follow these steps:

1. Click Start and then click Computer.
2. Right-click the system drive, and then click Properties.
3. On the Tools tab, click the Check Now in the Error-checking area.
4. Click to select both the Automatically fix file system errors check box and the Scan for and attempt recovery of bad sectors check box.
5. Click Start.
6. If you receive the following message, click Schedule disk check, and then restart the computer.

Windows can't check the disk while it's in use. Do you want to schedule the disk check to occur the next time you restart the computer?

Vista OS Question Bank

1. Icon is missing from Desktop
2. Blocked Program Popup Notification On Restart
3. I can't find Windows Fax
4. Taskbar area changed after defrag
5. What is the difference between Remote Assistance and Remote Desktop?
6. The tabs have disappeared in my Task Manager
7. I accidentally deleted my Recycle Bin. How can I restore it?
8. Remote Desktop to Vista Home Edition
9. DreamScene is not working in Vista Premium?
10. Virtual PC 2007 won't open on desktop
11. Background on Vista is black
12. Why do my desktop icons disappear?
13. DreamScene makes my computer run very slowly
14. How can I create a Show Desktop shortcut on my Quick Launch Bar?
15. How can I disable the Sidebar?
16. Can I stop reporting problems to Microsoft?
17. Can I use XP Themes with Vista
18. How can I change the Numlock key to default ON?
19. My Weather Gadget Keeps Moving
20. Why do I have to "Run as administrator" for many tasks?
21. Logon to Desktop Without Password
22. Narrator keeps running at Startup
23. How can I change the screen font size?
24. Can I use an HTML background image in Vista?
25. Can I make Vista's Start Menu like XP's was?
26. How can I reverse "Full Screen Mode" in Virtual PC?
27. Can I sync my PDA with Windows Mail and Calendar?
28. How can I get Vista to Automatically log me on?
29. How can I change the order of the sidebar gadgets?
30. Where is Vista's User Start Menu?
31. How can I get a program to automatically start?
32. Will TweakUI for XP run on Vista?
33. How do you turn the Vista sidebar back on?
34. Resuming After Screensaver Mode displays Login Screen
35. Where do I go to change Vista's appearance?
36. How can I change the "Organization" field?
37. How can I change the screen resolution in Vista?
38. How can I disable the notification window?
39. Can I keep Vista from automatically defragging my system?
40. How can I change the Registered Owner information in Vista?
41. What are the chances that my printer will function in Vista?
42. Is it possible to boot Vista from a USB drive?
43. Can I run Office 2003 on Vista?
44. When will SP1 for Vista be released?
45. What is Microsoft Update Catalog?
46. Can I change the language in Vista Premium?
47. How can I contact Microsoft if I have some feedback regarding the Vista operating system?
48. Sharing One Monitor with Two PC's
49. Tablet PC drop down menus open to the left
50. Does using Sleep Mode drain my Laptops battery?
51. Why do I have to "Run as administrator" for many tasks?
52. How can I rename an administrator user account?
53. Should I make a second Administrators account?
54. How can I create multiple dialup connection in Vista?
55. IE crashes often in Vista
56. Is it easy to set up a network between XP and Vista?
57. About Windows Vista
58. How much will Windows Vista cost?
59. What should I purchase, Vista Ultimate 32bit or Vista Ultimate 64bit
60. Can I Download Vista Online?
61. Why would I choose the Vista Business Version?
62. Minimum System Requirements
63. I have just purchased a new computer with XP on it, how can I tell if it is Vista ready?
64. Should I upgrade to Windows Vista?
65. Why should I run the 64 bit version of Vista?
66. How come my computer takes so long to load Vista?
67. How much RAM does Vista support?
68. Won't accept validation code after second install
69. Upgrade from XP Pro to Vista premium won't activate?
70. How can I activate Vista Home Basic without accessing the Internet?
71. How can I recover my Vista product key?
72. Where can I check to see my activation status?
73. Do I really need to backup all of my files before upgrading my PC?
74. Will installing additional RAM cause activation issues?
75. I can't get a program to install on Vista
76. What is the difference between the Product ID and the Key code?
77. Can I use my current Vista installation on a new computer?
78. Is there a complete backup solution for Vista?
79. "Site Advisor has stopped working" error
80. "Error found: Code 0x80240029" when trying to update Windows Defender
81. Windows Easy Transfer Freezes at Calculating File Size
82. "Windows calendar has stopped working" error message
83. Mouse pointer freezes intermittently
84. Error: Windows Host Process (rundll32) has stopped working
85. Some startup programs have been blocked
86. No ReadyBoost message when flash drive is inserted?
87. System Restore won't work
88. How do you uninstall Windows Live OneCare?
89. My Hibernate option is no longer listed
90. Vista will not recognize my DVD
91. Right Click Send To Mail Option Not Working
92. Programs need reinstalling when UAC disabled?
93. Rundll32 has stopped Error
94. How can I restore Vista's Boot Loader?
95. How can I find out if there are any solutions to problems on my computer?
96. What happened to Dr. Watson?
97. How can I view my system logs?
98. Vista crashes when it comes out of sleep mode
99. [SPAM] appears in the subject line of every email
100. iTunes installation requires VBScripts?
101. The Hibernation feature is not listed in Vista
102. Vista Help Doesn't Show Pictures Any More
103. I accidentally deleted my Flip 3D icon in the Quick Launch toolbar
104. Windows Search Indexing appears to be corrupt
105. Error Message: "STOP: C0000221 unknown hard error" or "STOP: C0000221 STATUS_IMAGE_CHECKSUM_MISMATCH"
106. My mouse click causes a beep sound
107. Unable to read a blue screen message because computer restarts so quickly
108. IRQL NOT EQUAL OR LESS Error Message in Vista
109. "An unauthorized change was made to your license" error message
110. Built-in Protection Won't Turn Off
111. Windows Defender Message When Starting Windows Vista
112. How can I disable the UAC in Vista?
113. How do I create a password reset disk?
114. How do I use my Password Reset Disk to reset my password?
115. How can I change my Windows login password?
116. Can I use an Administrator account to reset my local user account?
117. How can I create a password hint after I've already created a login password?
118. What Anti-Virus Scanner is recommended for Vista?